Toutix, a New York-based fan data platform for live events, has raised $3 million in seed funding round from Evolution Equity Partners. The investment will support the company’s sales and marketing strategy as it enters its next phase of growth.
Founded by CEO Dillane Wehbe and Daniel Zhang, Toutix helps sports teams, artists and venues collect and analyze fan activity during live events. Its platform adds an intelligence layer to existing ticketing systems and other data sources, giving event operators a clearer picture of how attendees interact with venues, products and sponsorship activities.
“The moment someone walks into a venue, you don’t know where they’re going, you don’t know what they’re buying,” said Dillane Wehbe, Toutix CEO and co-founder, of the challenge facing most properties. “You just know certain things are being bought and certain things aren’t. So we built a layer to put on top and build out a white label infrastructure so that teams, venues can understand where people are moving when they’re walking through a venue, but only within the confines of the venue.”
AI Platform Tracks Fan Activity Beyond Ticket Sales
Toutix connects ticketing systems with other data integrations to capture more information about what fans do inside event venues.
Using geofencing technology and an opt-in smartphone app, the platform can gather information about ticket scans, food and beverage purchases, retail activity and movement around event spaces.
This gives operators insights beyond ticket sales. By understanding how crowds move through a venue, teams can identify congested areas, potential safety issues and underused spaces that could offer new sponsorship opportunities.
The platform also helps brands measure sponsorship performance by showing how many fans pass specific booths, displays and promotional activations.
Bruno AI Turns Event Data into Fan Insights
Toutix uses its AI model, Bruno, to bring together fragmented event data and turn it into useful customer insights.
The platform helps operators build fan profiles and understand attendee preferences and behaviour. These insights can support more targeted marketing, improved event operations and better experiences for fans.
Toutix also offers a Fan Passport, which works as a loyalty programme for attendees and encourages greater engagement with teams, artists and venues.
Expanding Across Sports and Entertainment
Toutix has a presence in New York and London and is building relationships across sports and entertainment.
Its first sports client is AC Newport, a Rhode Island soccer club competing in the National Premier Soccer League. The company also works with a major Afrobeats promoter, demonstrating its focus on different types of live events.
The platform is designed to help sports organizations, artists and venues take greater ownership of their fan data while giving sponsors a better understanding of audience engagement.
Founders and Company Background
CEO Dillane Wehbe co-founded Toutix with Daniel Zhang while they were studying at Durham University Business School in the United Kingdom.
Zhang previously worked as an AI researcher, while Wehbe focused his master’s thesis on the behavioural science of marketing live events. Wehbe is also an ultramarathon swimmer who became the first American to swim the 19-mile Arabian Gulf route from Saudi Arabia to Bahrain.
With its $3 million seed investment, Toutix plans to strengthen its commercial strategy and expand its fan data platform across the live events industry.
