US-based technology services distributor Telarus has entered into a definitive agreement to receive a strategic investment from Snowhawk Partners, with continued investment from its long-standing partner Columbia Capital.
The transaction is expected to close before the end of 2026, subject to customary closing conditions. The financial terms of the investment have not been disclosed.
The investment will support Telarus’ next phase of growth and strengthen its position in the global technology services distribution market. The company plans to build on its existing business model, which helps technology advisors identify, purchase and implement technology solutions for their customers.
“Our advisors are guiding customers through more complex technology decisions than ever before,” said Adam Edwards, CEO of Telarus. “Snowhawk’s investment lets us put more behind them: deeper engineering and solutions support, better tools, and a broader supplier portfolio. We have always looked for business partners as much as capital partners, and Snowhawk’s team has spent their careers investing in cloud, connectivity, and technology services businesses. They understand the role advisors play in helping businesses get technology right.”
Telarus CEO Adam Edwards will be managing the company with assistance from Chief Commercial Officer Richard Murray and some members of its current leadership team. Edwards and Murray will still be significant shareholders in Telarus and therefore will continue leading the company as it grows.
“Advisors have a critical role in the future of the technology services ecosystem and Telarus has built the premier platform to enable their growth,” said Robert Reid, Founding Partner of Snowhawk. “Telarus has earned those advisors’ trust by putting them first, and it has built the platform to help them win. We look forward to working with the Telarus team to invest behind the people, tools, and supplier relationships that advisors rely on.”
“When we first invested in Telarus in 2020, we saw the technology advisor channel at an inflection point,” said Evan DeCorte, Partner at Columbia. “Our continuing investment reflects our conviction that the channel’s best years are ahead of it, and that Telarus and its leadership team are the right people to lead it there.”
With the financial support from Snowhawk Partners, as well as the ongoing backing of Columbia Capital, Telarus is expected to receive more financial resources to develop relationships with technology advisors and suppliers.
Founded more than two decades ago, Telarus is a global technology services distributor that connects technology advisors with suppliers and business solutions. The company provides market insights, tools and services that help advisors select and implement technology solutions across different business needs.
