UK-based creator advertising platform Tano has raised $4 million in a Seed funding round led by Cherry Ventures. The latest investment brings the company’s total funding to $5 million. Earlier investors include Seedcamp and The Players Fund.
Founded by Will Caplan and Sagar Shah, Tano has built an AI-powered platform that helps brands manage creator partnerships and run influencer marketing campaigns. The platform aims to make creator advertising easier to manage, measure and expand.
As more consumers spend time watching content from creators, brands are investing more in influencer marketing to reach potential customers and increase sales. However, managing multiple creator partnerships can take a lot of time and resources. Brands need to find the right creators, organise campaigns, handle payments and track results. Working with traditional agencies can also make smaller creator partnerships expensive.
Tano aims to solve these problems by combining AI agents with human creator experts. Its platform helps brands find and recruit creators, send products, manage communication, offer rewards and handle payments. This allows businesses to manage thousands of creator partnerships at the same time instead of handling each relationship separately.
The platform also uses campaign data to help brands understand which creators perform well and improve future campaigns. Brands can track sales through unique links, discount codes and online shopping integrations. They can also reuse creator content in paid advertising campaigns after getting the required permissions.
Will Caplan, co-founder and CEO of Tano, said: “Brands should be able to set a commercial objective and invest predictably into creator advertising, just like they invest in Meta or Google. Our vision is to build the world’s largest advertising channel for commerce, powered by people. We want to harness millions of creative minds without losing the individual perspectives that make their content valuable. That is The Creator Advertising Platform we’re building.”
Tano will use the new funding to hire more engineers and creator experts. This will help the company improve its platform and expand its creator advertising business.
