Helsinki-based design and furniture company KHOY Company has raised €2 million in growth funding.
The funding round was led by Finnish private equity investor Virta Equity, with participation from Innovestor and several angel investors.
“KHOY has solved something the furniture industry has struggled with: how to sell and ship large, bulky products across borders without the cost eating the margin. We back businesses with real, profitable growth behind them, and KHOY has a combination of a defensible product innovation and proven demand across Europe,” said Heikki Kivirinta, CEO and Partner at Virta Equity.
Founded in 2022 by Visa Friström, András Kelemen, and Jukka Salmikukka, KHOY is a Finnish direct-to-consumer (D2C) design and furniture company that sells its products online.
KHOY makes sofa beds that are vacuum-packed into small cardboard boxes. Once opened at home, the sofa beds expand to their full size.
The company was previously known as KOTA and changed its name to KHOY in 2026. The company says the new name reflects its plans to expand internationally, while the team and ownership remain the same.
KHOY started after hospitality company BobW asked for a sofa bed that was comfortable enough for everyday sleeping and practical for European apartments. The resulting design won a Red Dot Design Award in 2026.
“We have proven that there is strong demand for a simpler way to buy furniture online. We have grown quickly while building a profitable business, and this funding allows us to accelerate from a strong position. Our ambition is to build KHOY into a major global online brand, with European quality,” said Friström, co-founder and CEO, KHOY Company.
“Furniture is still an unusually local industry. Large products are expensive to store and transport, which makes international expansion difficult. Vacuum-packing changes that equation. We already know the model works across borders – for us, the next phase is about scale,” added Friström.
KHOY will use the new funding to expand its business across the EU, Switzerland, and the UK. The company also plans to grow in the US, where it recently started operations.
The funding will also help KHOY develop new products, strengthen its brand, and improve its operations.
