Italian startup SimpL has raised €1.2 million in pre-seed funding to develop its AI-powered platform for helping businesses find new B2B sales opportunities.
The funding round was led by Techshop Capital, with participation from Vento Ventures and several business angels.
“In B2B, many sales tools help people do more: more activity, more lists, more messages, more automation. We start with the opposite question: which companies are actually worth contacting, at what moment and with which message. SimpL uses public signals, a proprietary knowledge graph and predictive models to turn this information into qualified meetings. The difference is that we do not sell another piece of software to add to the sales tools companies already use, but an integrated process that learns from every interaction and is paid for only on success,” said Nicolò Fugallo, CEO and co-founder of SimpL.
“The quality of predictions depends on the ability to read even very specific signals. Often, a change in the communication style of a job posting can indicate a more relevant commercial need than a highly visible news story. The challenge is not collecting signals, but understanding which ones actually improve the prediction and which are just noise. This is why the system learns from every response, including negative ones,” said Raffaele Scarano, CTO and co-founder of SimpL.
“SimpL represents the direction in which we see B2B software evolving: vertical solutions built on proprietary data and AI, with measurable impact and an outcome-based model that ties the company’s growth to that of its customers. As AI agents become more capable of acting, the quality of the predictions behind their decisions will matter more. SimpL starts with sales to build a capability that could also serve other business processes. This is where we see the potential to define a new category.” Giovanni Strocchi, Partner at Techshop Capital.
SimpL is an Italian startup founded in 2025 that has developed an AI-powered operating system for B2B sales. Its platform helps sales teams find the right companies to contact, decide when and how to approach them, and manage conversations until a meeting is booked.
The platform uses its own database of companies, people, and interactions, along with AI models that estimate how likely a potential customer is to respond. SimpL is based in Milan, Italy, and uses an outcome-based payment model.
