Catch, an AI-powered administrative assistant for business leaders, has come out of stealth mode with $5 million in seed funding. The round was co-led by Entrée Capital and Pitango, with Seedcamp and Factorial Capital also investing.
Catch will use the new funding to develop its AI assistant and expand its adoption. The assistant is designed to handle everyday executive tasks on its own, including scheduling meetings, managing travel, handling emails, and following up on tasks.
“Executives don’t want to build their own AI agents, and in the admin space, they don’t want to approve every step their assistant makes – they want it done right, in a way they can trust. Catch works alongside business leaders the way a great human assistant would, but 24/7, with no dip in attention and fully secure. We’re laser-focused on one thing – executive admin, making the right call in real time. Executives have been asking for this for years, and we built it.” Said Nir Sabato, Co-Founder and CEO of Catch
“The market is flooded with AI agents built for technical people. What sets Catch apart is that it is built for the people actually managing businesses. It absorbs the heavy lifting of daily admin without requiring a single line of code or workflow setup. Just sign up, and it starts working. Catch solves for the executive the admin function completely, and we believe it’s going to redefine how modern leadership operates.” Avi Eyal, Co-Founder and Managing Partner at Entrée Capital
Instead of requiring users to create complicated workflows or learn new software, Catch’s AI assistant learns how executives work and understands their preferences. It can then carry out many routine tasks independently.
The assistant is designed to work much like a human executive assistant, but it can operate 24/7. It only involves the executive when a task requires human judgment or an important decision.
Catch was founded by Nir Sabato and Yoav Ramon. The company says its technology is built to give business leaders a reliable and secure way to manage administrative work with the help of AI.
