Amsterdam and San Francisco-based AI-powered B2B pricing startup Mondrio has raised $3.75 million in a funding round. The round was led by Heartcore Capital, with participation from Pretiosum VC, Hersir Ventures, Cambrena Capital and Momo VC. Several angel investors with experience in pricing, CPQ, AI and payments also joined the round.
Founded in 2026 by Gregor Biljardt and Joep van den Nieuwenhoff, Mondrio develops an AI-powered platform that helps businesses manage their pricing strategies. Its technology helps companies set prices, improve revenue and automate different pricing-related tasks.
As AI makes product development faster, companies are launching new products, features and business models more frequently. However, traditional pricing methods often struggle to keep up with these changes. Pricing strategies that worked well in the past can quickly become outdated as customer needs, market conditions and competition change.
The growing use of AI is also creating new pricing challenges, especially for software companies. Traditional software usually has low additional costs when more customers use it. However, AI-powered services can generate extra costs with every interaction. This makes it more important for businesses to set the right prices and maintain healthy profit margins.
Mondrio aims to help businesses manage these challenges by combining AI agents with pricing expertise. Its platform analyses product updates, customer behaviour, competitor activities and market changes. It then uses this information to identify pricing opportunities and suggest changes that can help businesses improve their revenue.
Mondrio’s platform includes two main products. The first, Pricing Studio, helps businesses create and improve their pricing strategies. It supports companies in deciding product packages, pricing models and price levels based on their business needs and market conditions.
The second product, Deal Engine, helps businesses manage pricing during individual sales deals. It provides guidance on quotes, discounts, negotiations and contract renewals. The platform can also automate quotation and approval processes within rules set by the business.
By bringing pricing strategy and sales activities together, Mondrio helps businesses use information from individual deals to improve future pricing decisions. Companies can use the platform to support their existing pricing teams or get additional help from Mondrio’s pricing experts.
“AI is moving beyond answering questions to proactively identifying opportunities and taking action. For the first time, we can build agents that combine quantitative data with qualitative insights, such as customer conversations and market feedback, opening up entirely new possibilities for how companies make pricing decisions, “said Gregor Biljardt, Mondrio’s co-founder and CEO.
The new funding will help Mondrio expand its AI, engineering and pricing teams, improve its AI agents and better connect pricing strategies with sales activities. The company also plans to grow its business in the United States and Europe and expand into new industries, including manufacturing and professional services.
